Meta Ads judged by sales, not by cheap leads
I help businesses launch and scale Facebook and Instagram ads based on unit economics, customer quality, and full-funnel data. From calculating an acceptable customer cost and building an ad strategy — to analytics, creatives, optimization, and scaling.
In Meta Ads since 2018 · Ukraine, Europe, and the USA
The goal is not the cheapest result in Ads Manager, but a model that makes sense for the business:
01
How I work
- 01I analyse more than Ads Manager;
- 02I factor in the business model and acceptable customer cost;
- 03I look at lead quality and conversion to sale;
- 04I work with the offer, creatives, site, and funnel;
- 05I know which signals Meta needs;
- 06I can run ads — or guide your media buyer or team.
02
What clients choose
Business services
Systematic Facebook and Instagram ad management: from business goals and acceptable customer cost to launch, optimization, and scale.
Consultations and training
Training and consultations for business owners, leaders, marketers, and media buyers who need to understand how well ads work and what to change next.
Unit economics calculator
Meta Ads payback sheet — profit, break-even CPA, and growth levers.