About

I am Liudmyla Sidlovska — a Meta media buyer. I offer business consulting and media buyer training. I treat ads as part of a business system.

I have worked with paid social since 2018. In that time I have experience across roughly 50 niches — from e-commerce and premium goods to mobile apps, education, and service projects.

I have worked with businesses in Ukraine, Europe, and the USA, and with different acquisition models: site sales, Direct enquiries, lead gen, quizzes, mobile apps, subscriptions, and premium products.

This taught me one core lesson: the same ad mechanic does not work for every business. So in analysis I look beyond the cost of the first action. What matters is how many people pass the next stages — and what a real customer ultimately costs.

My job is to help the business understand which ad decisions make sense, how much it can pay for a customer, and what to change for further growth.