Business services
Meta Ads management for business
Meta Ads management for business
Systematic Facebook and Instagram ad management: from business goals and acceptable customer cost to launch, optimization, and scale.
I do not judge results by clicks, messages, or cheap leads alone. Ads should bring customers the business can convert into sales — within clear unit economics.
Why businesses work with me — and keep working even in a crisis
- 01
I start with economics
Together we define how much the business can pay to acquire a customer and which metrics make ads profitable.
- 02
I analyse the full funnel
I look beyond ads — at the offer, creatives, site or profile, customer journey, and how enquiries are handled.
- 03
I build a hypothesis testing system
Every launch has a hypothesis, goal, budget, and metrics that drive the next decision.
- 04
I do not hide problems behind pretty reports
You understand what is happening with ads, why metrics change, and which decisions we make.
- 05
I help Meta find the right customers
I work with data quality and the signals the algorithm learns from — from site events to qualified leads and sales.
- 06
I scale what can handle scale
Raising budget only makes sense when ads, offer, site, and sales process are ready for more customers.
I bring these soft skills to the table: critical thinking, teamwork, active listening, negotiation, public speaking, conflict resolution, the ability to lead people, creativity, self-organization, resilience under stress, proactivity, a results-oriented mindset, attention to detail, and self-motivation.
I build a solid ad system, find growth levers, and help the business make informed decisions.
What results look like
Metrics below are a snapshot — open a case for the challenge, approach, and details.
What you get
01
Ad economics clarity
Before launch we define key metrics: acceptable customer cost, expected enquiry cost, required sale conversion, and thresholds for profitable ads.
02
A strategy tied to business goals
We define who we attract, with which offer, which funnel stage we send them to, and which action Meta optimises for.
03
A system of ad hypotheses
We do not test random ads — we test specific links: audience × problem × offer × creative × landing page.
04
Creative work
I shape ad messages, ideas, and creative briefs. I analyse not only CTR, but which audience and expectations each ad brings.
05
Campaign setup and management
I build account structure, launch campaigns, control spend, analyse results, and reallocate budget across hypotheses.
06
Customer quality analysis
Where possible we track not only enquiry volume, but lead statuses, purchases, average order value, repeat sales, and other business data.
07
Clear decisions
You get more than a metrics table — explanations of what happened, why, what we keep, stop, test next, and whether ads are ready to scale.
What management includes
- — kickoff audit;
- — product, audience, and competitive analysis;
- — core KPI calculation;
- — ad strategy;
- — technical account check;
- — Pixel and events setup or a technical brief;
- — campaign structure;
- — launch and ongoing optimization;
- — creative testing plan;
- — ad copy and creative briefs;
- — retargeting;
- — lead and sales quality analysis;
- — weekly communication;
- — report with conclusions and next steps.
Design, video production, website development, and complex technical integrations are priced separately or handled by the client’s team.
Management pricing
$700 per month
Final price depends on ad directions, accounts, geos, creative volume, and analytics needs. Ad spend is paid separately directly to Meta.
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